OBAGI Medical: 35 Years of Clinical Skincare Innovation for Skin Transformation

For more than 35 years, OBAGI Medical has been a trusted name in clinical skincare. Originating in the United States, the brand was founded with a clear mission to deliver science-based skincare solutions that produce real, visible results across a wide range of skin concerns—earning OBAGI Medical recognition as the #1 Leading U.S. Physician Recommended Brand*.

Throughout its journey, OBAGI has recognized that every skin type has unique needs. Therefore, all innovations are designed to suit all skin types, including sensitive skin and diverse skin tones around the world.

Science-Based Skincare, Designed for Transformation

Since its inception, this U.S.-based skincare brand has developed its products through a medical-driven approach, reflected in the use of pharma-grade ingredients and prescription-strength formulations. Each formulation is supported by scientific research and rigorous clinical testing, earning the trust of physicians and dermatologists in more than 80 countries worldwide.

Solutions for Various Skin Concerns

OBAGI Medical provides solutions for a wide range of skin challenges commonly experienced worldwide, including

• Hyperpigmentation, dark spots, and dull skin
• Early signs of aging, fine lines, and reduced elasticity
• Acne and acne-prone skin
• Dry skin and a weakened skin barrier
• Protection against UV exposure and pollution
• Professional treatments delivering clinic-level results

This commitment has been supported by a science led approach from the very beginning, with OBAGI recognized as one of the first skincare brands to comprehensively test its products across the Fitzpatrick Skin Spectrum, a scientific classification that identifies six skin types based on pigmentation levels and the skin’s response to sun or ultraviolet exposure. This approach ensures that every formulation is designed to be effective for all skin types and skin tones.

Through its flagship skincare franchises such as Nu-Derm, ELASTIderm, CLENZIderm, Obagi Professional-C, Obagi Retinol, and other ranges, OBAGI Medical strives to deliver inclusive skincare solutions for all skin types.

OBAGI’s Commitment: Transformation You Can Feel and See

With continuous innovation and the support of experts worldwide, OBAGI Medical remains committed to delivering clinical skincare solutions with transformative results that can be felt and seen. These results are not merely promises, but proven changes supported by science and in-depth research. With a strong commitment to understanding the needs of every skin type, OBAGI Medical believes that everyone deserves healthy, resilient, and well-cared-for skin from within to the surface.

OBAGI Indonesia: A Legacy Reintroduce

OBAGI Medical will soon return to Indonesia under idsMED Aesthetics Indonesia, reintroducing a science-based medical skincare brand to the Indonesian market. With over 35 years of global experience, OBAGI Medical returns as a medical-grade skincare solution formulated to address various skin conditions, supported by clinically proven results.

idsMED Aesthetics Indonesia is part of the IDS Medical System Group, focusing on medical aesthetic and dermatology solutions. Acting as a partner within the medical skincare ecosystem, idsMED Aesthetics Indonesia supports professional standards through medical-grade practices, education, and collaboration with healthcare professionals to ensure responsible and appropriate product use.