Embba Beauty Clinic Becomes the First Clinic in Sumatra to Introduce XERF, Bringing Advanced Skin Tightening Technology to Batam and Singaporean Patients

Batam, June 11, 2026 – Following the appointment of South Korean actress Park Shin Hye as the Global Brand Ambassador for XERF by Cynosure Lutronic and the successful grand launch of XERF in Indonesia featuring Mikha Tambayong as the brand's Indonesian Brand Ambassador, XERF continues to expand its presence across the country. Marking the next phase of its growth, XERF is now officially available in Sumatra through a strategic collaboration with Embba Beauty Clinic.

As the first clinic in Sumatra to adopt XERF by Cynosure Lutronic, Embba Beauty Clinic plays a key role in expanding access to the latest aesthetic treatment technologies across Indonesia, particularly in Batam and the wider Sumatra region, where the medical aesthetics industry continues to experience strong growth.

The official launch was held at Embba Beauty Clinic in Batam and marked by a ceremonial inauguration symbolizing the arrival of XERF in Sumatra. The event was attended by the management team of idsMED Aesthetics Indonesia, representatives from Embba Beauty Clinic, members of the media, beauty enthusiasts, and aesthetic practitioners. The occasion represents another important milestone in bringing science-driven, non-invasive aesthetic innovations to Indonesia, particularly to Batam, one of the country's fastest-growing lifestyle and aesthetic destinations.

Developed by Cynosure Lutronic, a South Korean aesthetic technology company, XERF is the latest skin tightening technology to receive U.S. FDA clearance, reinforcing its globally recognized standards of safety and efficacy. XERF introduces the world's first multi-frequency monopolar radiofrequency (RF) treatment and is the only monopolar RF platform to combine 6.78 MHz and 2 MHz frequencies within a single device. This unique technology enables deeper and more precise energy delivery to targeted treatment areas, helping achieve smoother, firmer skin with optimal clinical outcomes.

As part of Cynosure Lutronic's global portfolio, XERF is positioned as a premium non-surgical skin tightening solution with minimal downtime, meeting the growing demand for safe, comfortable, and effective aesthetic treatments. Its introduction at Embba Beauty Clinic not only expands access to advanced aesthetic technologies for patients in Batam and throughout Sumatra but also responds to increasing demand from patients in Singapore seeking high-standard, technology-driven aesthetic treatments. This collaboration further strengthens Batam's position as a regional aesthetic destination while supporting higher standards of clinical care through evidence-based technology.

Andy Rahardja, Vice President of idsMED Aesthetics Indonesia, commented:

"Indonesia's aesthetic industry continues to demonstrate tremendous growth potential, particularly across Sumatra and Batam, where demand for non-invasive treatments and skin tightening procedures continues to rise. The introduction of XERF by Cynosure Lutronic reflects our commitment to bringing globally advanced aesthetic technologies that meet the evolving needs of the Indonesian market. We are proud to partner with Embba Beauty Clinic as the first clinic in Sumatra to adopt this technology. Given Batam's strategic proximity to Singapore, we also see significant opportunities to serve international patients seeking advanced aesthetic treatments delivered to the highest standards. We believe XERF will further strengthen Batam's competitiveness as a leading regional destination for aesthetic care."

Marisa Theresia, Head of Aesthetics at idsMED Indonesia, added:

"We congratulate Embba Beauty Clinic on becoming the first clinic in Sumatra to introduce XERF by Cynosure Lutronic. We appreciate Embba's commitment to staying ahead of evolving patient needs by adopting technologies that offer effective, comfortable, and minimally disruptive skin tightening treatments. We are proud to be part of Embba's journey in establishing a new benchmark for technology-driven aesthetic care across Batam and Sumatra."

Representing Embba Beauty Clinic, Bina, Director of Embba Beauty Clinic, stated:

"The introduction of XERF reflects our commitment to bringing world-class aesthetic technologies to our patients. We continue to see growing demand for non-invasive treatments that are effective, comfortable, and require minimal downtime. With Batam's strategic location as a regional hub, we serve not only patients from Batam and across Sumatra but also those from Singapore seeking advanced technology-based aesthetic solutions. We believe the addition of XERF will further strengthen Embba Beauty Clinic's position as a preferred destination for premium aesthetic treatments in the region."

The launch marks another strategic milestone in expanding access to world-class skin tightening technology across Indonesia while strengthening collaboration between the local distributor, global principal, and leading aesthetic clinics in advancing the country's aesthetic industry.