Taking a Closer Look at XERF: XERF Indonesia Brand Ambassador’s Journey to Korea

What happens when a trip to Korea becomes more than just a chance to enjoy the atmosphere of Seoul, but also an opportunity to take a closer look at the world behind the aesthetic technology we know today?

From September 26–30, 2026, XERF Indonesia brought Brand Ambassador Mikha Tambayong together with a group of influencers for an exclusive brand trip to Seoul, South Korea. The journey offered an inside look at Cynosure Lutronic, from visiting its headquarters and showroom to exploring the XERF manufacturing facility.

More than just a trip, the journey was part of XERF Indonesia’s effort to bring XERF’s global connection closer to Indonesia, while creating an experience that could be shared through stories and content from the journey.

First Stop: Seoul!

The journey began with a flight from Jakarta to Incheon International Airport. Upon arriving in Seoul, the group’s itinerary was filled with activities that made the Korean experience even more memorable.

From exploring Seoul and enjoying brunch at Café Onion Anguk to creating their own fragrances at Aromind, every moment offered a different side of the city. Of course, no trip to Korea would be complete without experiencing its cuisine, with lunch at Tosokchon to enjoy samgyetang and dinner at Maple Oak Tree in Itaewon, Seoul.

Seoul became more than just a destination. It became part of the journey to experience Korean culture, lifestyle, and the vibrant energy of a city where every corner has its own story.

Getting Closer to XERF

On the third day, the journey shifted its focus toward the world of XERF and Cynosure Lutronic.

After breakfast together, the group visited the Cynosure Lutronic Showroom, before continuing to the company’s new manufacturing facility in Goyang. This was one of the most special moments of the trip, as the participants had the opportunity to take a closer look at what happens behind the scenes of a global aesthetic brand.

For XERF Indonesia, the visit was an opportunity to introduce the global side of the brand while strengthening the connection between XERF in Indonesia and its global presence.

Seoul Through a Different Lens

In between the XERF-related activities, the journey continued with experiences that captured the essence of Korea.

From enjoying Korean cuisine to having free time at COEX Mall, the following day brought the group to N Seoul Tower and Myeongdong Street.

But one moment stood out as a particular highlight: XERF’s OOH campaign in Gangnam.

Seeing XERF’s campaign displayed in one of Seoul’s most iconic areas brought the story of the trip to another level. Taking place during XERF’s global momentum, the experience made the connection between the global campaign and XERF Indonesia feel even more tangible.

More Than Just a Brand Trip

Over five days in Korea, the journey was about more than simply visiting new places.

It was about stories, experiences, behind-the-scenes moments, and discovering how XERF is part of a global aesthetic brand.

Together with its Brand Ambassador and influencers, XERF Indonesia brought the experience from Seoul back to Indonesia through personal stories and engaging content.

Because sometimes, the best way to get to know a brand is not only by looking at its products, but by discovering where it comes from, who creates it, and the story behind it.